Cassini, eBay’s current search engine, claims to be the best yet for connecting buyers with the best listings for them. . I always said. Cassini is a complex algorithm that takes into account many factors when determining which listings to display in search results. The Cassini algorithm is based set the internal search engine on which eBay website. TEST AND PROOF. The first place is in the listing. . Wait until you get replies from the usual suspects on how well the search engine works by just completing a simple 18 steps that I'm sure all who casually search the site. Of aim starting the select is to find the best entsprechen for search terms and keyword languages that the consumer inputs up. users its new search engine, known inside the company as Cassini. Now eBay believes it's found its way. As with all search engines, Cassini works on a secret algorithm, which means it scores and orders listings according to its own criteria. However, if the template isn’t mobile responsive then this could affect conversion rates. 9 Summary. IMPORTANT:. A search for that term displays "0 results found for old town vapor well kit. It places a greater priority on products that have a higher conversion rate. or Best Offer. Offering 30-Day Returns . eBay is a search engine-based website, you go in, you search for something and you get results sorted by pages. eBay Search Engine Algorithm Advice. Here is how we discovered this. When eBay introduced its new search engine, Cassini, in June of 2013, a lot of things changed for eBay sellers. On eBay, your ‘location’ is determined by their search engine (Cassini). It was launched only recently, in 2013 to be exact, and it works similarly to other search engines you’ve used before like Google, Bing, and Yahoo. Cassini Search Engine. 5% share of the search market in the U. If you have been an old school eBay seller and your sales have never been the same since then, you probably have not changed your listing style to accommodate the needs of Cassini. On Wednesday, April 26, the spacecraft will make the first in a series of dives through the 1,500-mile-wide (2,400-kilometer) gap between Saturn and its rings as part of the mission’s. Here is a list of features I copied off the website. 8. . Similar to Google’s search algorithm, eBay’s search algorithm is kept as a secret to avoid…Have anyone been reading that Cassini has already been implemented and it is running as we type this :-) how are your sales going?search for "text" in url selftext:text search for "text" in self post contents self:yes (or self:no) include (or exclude) self posts nsfw:yes (or nsfw:no) include (or exclude) results marked as NSFW. This month, the company has quietly rolled out to U. Every time a customer searches on eBay, Cassini learns about how people search, engage, and purchase on eBay. EBay search engine is called Cassini. It determines whether and in what position your listing is shown to users. In this video, we will be discussing how to understand the functioning of the eBay search engine, Cassini, by using the methods and systems of deriving a score with which item listings are ordered when presented in the search results patent. Back in the day people used to say that having a professional / well done up description with HTML and inline pictures and such was important to help…eBay Cassini: The monster that nobody knows. Understanding how Cassini works and ranks results is key to increasing sales on eBay. And I’ll show you how it dramatically affects. In 2017, as part of the eBay search engine “Cassini” changes, we expect search results for a user in eBay to become more and more relevant and personal, meaning, two users that type in the same keywords might actually get different results. Cassini is eBay’s internal search engine. 4. open the Ebay page under "ammolite jewelry". 2. eBay Help Sign InThe Cassini search engine for eBay uses the 'best match' algorithm approach. Cassini’s. “men’s pants 32 waist”. The placement of your products in search results directly correlates to how much traffic (views) your eBay store. I didn't find any that stuck out, but this practice may benefit you. Window shopping, infinite scroll lists, and micro engagements using simple visual cues are the norm. As with all search engines, Cassini works on a secret algorithm, which means it scores and orders listings according to its own criteria. Why is search so important? eBay’s mission is for buyers to have the best shopping experience possible, to help them find relevant products and. This button displays the currently selected search type. eBay Search: Maybe You Shall Find, Maybe Not. Cassini is strongly geared toward the buyer, which means you have to really focus on having a sterling reputation. ZIK Analytics is one of the best tools. This is an original color 3 page color article from Collectible Automobile on the unique 1974 - 1978 AMC Matador coupe! This article, printed on thick high quality paper has nice color pictures and interesting history of all the Coupe, including the base, X, D/L, Oleg Cassini, Brougham and Barcelona models. You can learn how to. This chart shows a view of problem reports submitted in the past 24 hours compared to the typical volume of reports by time of day. eBay is a search engine-based website, you go in, you search for something and you get results sorted by pages. I first came across Cassini about 2 years ago and thought, “Yeah! Yeah! Yeah! Another tweak…moving right along. EBay’s new search engine dubbed Cassini, ChannelAdvisor CEO Scot Wingo believes. The topic is an important one to sellers. In this post, I’m going to cover the worst mistakes you can make when writing an eBay title. Monday's EcommerceBytes Newsflash includes an article about some of the tools eBay has been testing as part of its new Cassini search engine scheduled to be officially rolled out side-wide next year. Both Cassini and external search engines check listings for keywords that are relevant to the user's search terms. They want to show the listings that will most likely satisfy the user. Analysis And Advice For eBay Product Placement In The eBay Cassini Framework. Google wants you to provide the info or entertainment their users seek; a good Amazon SEO strategy is about selling to everyone who clicks through; Cassini focuses on. 50. Any good advertising tips: Flyers? Business Cards? etc. 5. Here, we will cover your best eBay alternatives, giving you a. Turn on suggestionsTweet Email Tweet EmailTips For Cassini to Increase eBay Sales Cassini is eBay’s search engine enabling the users to find the services, products, and information the user is either looking for or shopping for, this search engine was rolled out in the year 2013. 2. Let’s start with item specifics. There has to be certain sales levels or Ebay violates the contract. And then there are the differences between using Ebay's search engine while using a cell phone as compared to searching using a desktop. com Inc in the fast-growing e-commerce market. . Cassini "will trawl full product descriptions, rather than just the titles of listings, and match search queries to photographs of products, while taking into account information about the seller and the buyer," explains Reuters. When you optimize your eBay listing, you’re simply ensuring that the algorithm that powers Cassini is able to match your listing with relevant buyer searches. Heading Tags (H1,H2,H3,H4,H5,H6) Whether in your blog or eBay product listings, I always recommend input content via the HTML editor . Cassini looks for. By understanding the intricacies of eBay's search engine, Cassini, and leveraging proven eBay hacks, you can significantly enhance the visibility and performance of your eBay. 8. Anything at this point about it's search engine! eBay. Cassini has been in use for a few years and there have been slight ups and downs, including just the slower slower seasons but survivable. A while back, in the “New Logo-Opinions” thread, I suggested sellers start learning about Cassini, ebay’s new search engine. eBay marketplace has been working hard on the next generation search infrastructure and software system, code-named Cassini. Let the bad reviews pile up — or have an open resolution case or compliance notice — and Cassini will place you lower in the search. Thanks to Krishna Gade and Michael Lopp, I had an opportunity to speak at Pinterest’s new DiscoverPinterest tech talk series. He wants something more intuitive for eBay's 97 million active users, something that is itself smarterTip #1 – Adjust your titles to fit eBay 2017 requirements. One of the four core values that drives eBay’s development and tweaking of the Cassini search engine is convenience. Search engines like eBay’s Cassini have evolved significantly since then and today it’s all about relevance, providing shoppers a relevant experience with relevant keywords used in the right context. . eBay SEO (Search Engine Optimization) is the art & science of getting your product listings to the top of the eBay search engine – Cassini. Cassini is the eBay search engine. After the company appointed Mark Carges as chief technology officer in 2008, he tested eBay's. I actually liked their older search engine, Voyager, much better. In the first part on eBay SEO, we looked under the hood of eBay. This search engine uses an algorithm to perform items and rank them for visibility on the marketplace. Cassini decides where to rank products in the search results and content is one of the most important deciding factors the more relevant the content to what the user is searching for the higher the listing. eBay search engine optimization describes the actions sellers take to ensure that. some new onesAverage rating 5 / 5. Cassini is the eBay search engine. The study shows that more (relevant) characters in eBay titles, with an average of 16 keywords increase sales. Cassini has its own internal keyword research tool to get you started and every field in the listing should include keywords — primary or secondary. Notably, the four main factors that feed the algorithm relate fairly closely to detailed seller ratings and the Feedback system: Relevance (item description)8. In the highly competitive world of eBay, it's crucial to optimize your listings and implement effective strategies to increase traffic and boost sales. From eCommerce Bytes - By Anonymous January 5, 2014 It's long; but worth every word to help us Sellers! eBay sellers who work every day in the trenches have unique insight into what works and what doesn't when it comes to online marketplace selling. I am trying to understand what has ocurred the last few months. See moreHow does eBay’s search algorithm work? The Cassini search engine for eBay uses the ‘best match’ algorithm approach. (not exact words) thinking like a buyer. Include features that the buyer will search for. Ebay's search engine sucks. SEO or Search Engine Optimization is a technique used by digital marketing experts where they try to rank their products to the first page of the search results for a specific keyword. 5 #5 Categories. A couple weeks ago we noticed are view/watch counts were way down from what they were and attempted to have a discussion with ebay on the topic that proved to be as fruitful as attempting to persuade a rock to lay an egg. We also made a clean break from Voyager – we wanted to build a new, modular, layered solution. There are 18 items that come back when searched (Atlas Copco Rivet) One is at the top and the other is at the bottom. Cassini, eBay’s current search engine, claims to be the best yet for connecting buyers with the best listings for them. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. 8. Most sellers don’t get eBay titles right and lose sales. A search engine is basically a portal to a database of information,. How legitimate is this rumor? Is it something I should be concerned with? My sales the past several months have been the slowest they have been in years. 4. There was no Best Match, no Cassini search engine, no Top-rated sellers! All you had to do was offer the cheapest price and you would land at the top of page 1. eBay’s SEO algorithm is very complex and processes massive amounts of data every day. This is the way that you create your product listing that will ensure that eBay’s search engine, Cassini, reads and ranks it as relevant. Cassini is all about moving beyond listing titles and a direct correlation between the list of results and the word that a shopper has typed. Step 1: Open the product research tool. SellerExpress knows that in order to get to the top, you have to build a solid foundation, so we’re going to explore how you can decode the mysteries behind eBay’s. Google is the most famous search engine, but eBay also has its own search engine named Cassini. Cassini. 1. With more item specifics, buyers are more likely to find your listings through search engines — whether it’s eBay’s Cassini or Google — and move toward placing an order. For example. Real-time Cassini application (eBay Search Engine) testing metrics: Queries Per Second (qps) and Latency captured during a Cassini benchmark regression testing run in our lab. To clarify, when a person searches on eBay, Cassini doesn’t just look at the search term and matching listings, it looks at the history of the individual searching too. By understanding how the search engine works, eBay sellers can adjust their listings to. How does eBay's Cassini search engine work?Free Download- 16 Secrets To Drop Shipping Success An artist’s rendering of the Cassini–Huygens probe, the namesake of eBay’s Cassini search engine. These are only a few ways to improve the ranking of item listings in eBay’s Cassini search. 9 Summary. The new "Cassini" search engine. eBay algorithm in 2022 explained to rank higher on eBay🔥𝗝𝗼𝗶𝗻 𝗭𝗶𝗸 𝗛𝗘𝗥𝗘 ️. Cassini, launched in 2013, is eBay's internal search engine. If you want more info, google Cassini ebay and spend some quality time reading about the what and why of our current. We take a look at a. 8. In order to ensure that your products have a chance to appear in eBay search results, optimizing your listings is essential. 8. Hello people, I hope somebody can help me. What shall eBay Cassini Hunt Engine? Before you may dive into the complex whole in eBay SEO tips, first you need to understand that eBay listing optimization my just like traditonal search motorized see Google. As a result, understanding how Cassini works and leveraging search engine optimization. I'm not into conspiraces - only numbers. You can't tell me that eBay search is working as intended! No wonder sales are down. EBay Inc and Wal-Mart Stores Inc are developing new Web search engines to better compete against Amazon. Final thoughts and considerations. eBay Search Engine Algorithm Advice. This search engine bears the same name as the French-Italian. Start use our title builder for 100% free. The eBay search engine Cassini explained. To convert more searches and win higher placement, keyword choice is crucial, and sellers can use Cassini’s internal keyword research tool to find the right primary and secondary keywords. its is for a black suit. Next, add the most important features of the item such as the brand, condition or color. 7 billion products listed on eBay, and more than 2 billion items are sold daily. He wants something more intuitive for eBay's 97 million active users, something that is itself smarter Tip #1 – Adjust your titles to fit eBay 2017 requirements. Relevancy, trust, convenience,and price grouping. These criteria help to better determine the future financial. Inside the auction leviathan's search megaproject. How to game the Cassini Algorithm. 2021 Spring Seller Update; 2020 Fall Seller Update; 2020 Spring Seller Update; 2021 Seller Check-Ins. As you’ve seen, there are a lot of opportunities to provide relevant information to your potential buyers and attract lots of traffic to. If you don’t understand the importance of ranking first with Cassini, your eBay listings will suffer. I sell Antiques and collectibles and don't have a store. In this video, I show you several secret eBay search engine strategies to find things faster including super search combo techniques. This is the search engine on eBay and it will determine when and where your product shows up. More than just better search results, eBay hopes it's built a new engine for. Was: $110. Cassini is eBay’s internal search engine. eBay uses a search engine called Cassini to rank product listings. 3. The task for eBay’s search engine (Cassini), is to show the most “relevant” eBay listings. We subscribed to eBay's Webstore app which creates a separate store front and URL while displaying eBay listings in the store front. If I put in boys black formal suit size 10, item is not on first page (25 per page). The task for eBay’s search engine (Cassini), is to show the most “relevant” eBay listings. I have not been able to get any traffic to my listings as I once did. Also, eBay sellers still seem to be under the illusion that sales are slow because of economy, back to school, blah, blah, blah. In this position paper we outline the current state of the eBay search engine (called Cassini), and outline the reasons behind some of the engineering decisions. So now that you know how eBay’s Cassini search engine works, you now have the leverage you need to improve your rankings in eBay. wrote: Yes, this is an opinion. Ebay wants to display the items which have the highest chance of selling and this is based on past sales. Traffic is way down because of all the relisted stuff that never sells. eBay SEO, the art of ranking on the Cassini search engine to top Best Match searches and the eBay Buy Box, is indispensable for eBay sellers. eBay began making a big deal of its next-generation search engine called Cassini in 2011 as a fix for its poorly performing Voyager. To help customers find relevant. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. EBay Inc and Wal-Mart Stores Inc are developing new Web search engines to better compete against Amazon. It was launched only recently, in 2013 to be exact, and it works similarly to other search engines you’ve used before like Google, Bing, and Yahoo. That said, all of the SEO tips you’ll discover in this tutorial are applicable to your website/blog as well. Search engines like Google and Cassini exist to help match people with the things they are searching for. Little information is available on Cassini, because eBay tends not to release it. Cassini is a powerful search engine, much like Google. NASA’s Cassini spacecraft, in orbit around Saturn since 2004, is about to begin the final chapter of its remarkable story. The release will be done gradually and carefully. eBay is regularly updating their search engine and algorithm in order to better serve their customers by showing relevant products. How Does eBay's Cassini Search Engine Work? Neil Waterhouse 11K subscribers 1. Cassini is basically an algorithm that determines a listing's rank in search results and helps customers find the most relevant items on the marketplace. 2. How Does eBay’s Cassini Search Engine Work? This week’s video is about how the eBay search engine works so you can sell more on eBay. See if his tips could work for you. 9. What is the eBay Cassini Search Engine? eBay’s search engine “Cassani” emerged in 2013, as a way to keep sellers from cheating eBay’s search results. To keep customers coming back eBay prioritizes listings from sellers that have a history of consistently providing excellent service. Customers can use Cassini (like Google’s search algorithm) to locate the goods most relevant to their query, much like Google does. The higher your search ranking, the more customers can see the products from your eBay catalog, furthe. It is an exclusion engine! Ebay signs contracts with the big sellers and China. The more traffic those listings get, the more sales you can get; and that is the purpose of your e-commerce existence, right? We’ve. CryptoBuyers tend to click on and buy from the listings which appear first. Cassini is a potent eCommerce search engine, like Google. I sell quality ammolite jewelry. com Inc in the fast-growing e-commerce market. It determines whether and in what position your listing is shown to users. 4. To help visitors with finding products, eBay has a dedicated search engine called Cassini (fun fact: it was named after a NASA space probe which studied Saturn and its moons). Cassini Cassini Cassini. Announcements. “laptop cover” and hit “Enter”. I spoke for around 45 minutes, taking the audience on a tour of the world of (mostly) web search — skating across the top of everything from ranking, to infrastructure, to. How Does eBay’s Search Engine Work? Cassini isn’t quite like Google because eBay users are often coming to buy rather than browse. ” Apparently, it’s not just a tweak of existing algorithms,. Start Now Solutions Analyze Single. Cassini is eBay’s internal search engine. More does not always mean better. Ever since eBay implemented the new and changed the sight a few months ago. A search engine is basically a portal to a database of information, enabling users to query its data using keywords, images, and in some cases, even vocal commands. I’ve written in the past about eBay SEO and shared best practices to appear higher in search results, but I didn’t dive into the nuts and bolts of Cassini – eBay search engine. eBay Cassini a search engine is engrained in eBay search panel itself it amasses all the bits of data that are searched by customers and zeros out the most approximate result based on that data You can call it the eBay search framework rephrased according to modern data collection algorithm. com dog. The Cassini algorithm is based set the internal search engine on which eBay website. About the eBay search engine . eBay uses a search engine called Cassini to rank product listings. open the Ebay page under "ammolite jewelry". He presented information for sellers on how to get better visibility in eBay search results and discussed the status of eBay's new Cassini search engine. Cassini: eBay Search Engine Optimisation. Cassini in. As a seller on the eBay marketplace, it is essential to optimize your eBay product listings, provide exceptional customer support service, and generate traffic to your product listings to rank higher in. Cassini is strongly geared toward the buyer, which means you have to really focus on having a sterling reputation. k. eBay Seller Tip: Don’t forget to FULLY flesh out your item. g. I seem to have more time on my hands to look into the systematic overnight drop in sales that I experienced on October 15, 2019 and then again March 1, 2020. Seller Update Archive. . I Am Going to Show You How To Add Variations To Your eBay Listings - STEP BY STEP – 2023. . Although the exact algorithm is not known, it is widely theorized that eBay’s search engine, Cassini, uses Feedback and detailed seller ratings as a ranking factor. eBay Search Engine Algorithm Advice. Similar to Google’s search algorithm, eBay’s search algorithm is kept as a secret to avoid…eBay Cassini is a search engine used by eBay to help buyers find the items they're looking for. Find the cheapest price across the selected eBay sites. Several factors are taken into account when evaluating each listing and its search ranking. This is an internal search engine of eBay which helps buyers to find the most relevant product on the eBay…Here is how we discovered this. It's named after the Italian astronomer Giovanni Cassini, who discovered four of Saturn's moons. Cassini is strongly geared toward the buyer, which means you have to really focus on having a sterling reputation. If you have more negative ratings. I am auditing my inventory at the moment, both online and off, and it got me thinking about Cassini(eBay's search engine if you didn't know. SEO (Search Engine Optimization) People can’t buy from you if they can’t find your listings. . I first came across Cassini about 2 years ago and thought, “Yeah! Yeah! Yeah! Another tweak…moving right along. Cassini is eBay’s internal search engine. ) There's…eBay's Vice President of Experience, Search, and Platforms Hugh Williams had some advice for eBay sellers on his personal blog this week. Rolled out back in 2013, eBay’s internal search engine, Cassini, has the integral role of determining how well a listing meets the user’s search criteria and ranking each. Cassini has been in use for a few years and there have been slight ups and downs, including just the slower slower seasons but survivable. Cassini, eBay’s search engine, does take keywords into account, but also looks at how relevant a product really is. Step 5: Analyze competition. eBay’s search algorithm “Cassini” uses several. In this video you'll discover how Cassini, eBay's search engine, decides where to place your listing in search results and what can you do to crack that search. Put in the subject title "eBay Search" so we know which job you are replying to. “The fact we didn’t really see that. If you’ve created an eBay storefront, getting a grip on this search engine is vital. eBay Help Sign In. com Inc in the fast-growing e-commerce market. Search google for "Ammolite jewelry". How to rank higher on eBay. Remember, nobody knows the exact ranking criteria of Cassini, but it prefers or prioritizes based on: Trust. 8 6 Tips and Tactics to Optimize eBay Product Listing for SEO. Start with eBay’s search bar. ” Apparently, it’s not just a tweak of existing algorithms,. Known as one of the top marketplaces for selling products, eBay has a search engine called Cassini. Message 2 of 13. S. . eBay Search Engine Algorithm Advice. To get on top of Cassini’s SERP, your items need to be keyword-rich. 1. Incorporate keywords into your listings. SEO fundamentals controlled by eBayApart from the users, Cassini also favours listings that offer free shipping and ranks your listing higher. I'm a 22 year old (amateur) web developer and I could do 10x better. com Inc in the fast-growing e-commerce market. One of the four core values that drives eBay’s development and tweaking of the Cassini search engine is convenience. The rising fees, the buyer bias, and Cassini – eBay’s mercurial search engine – are all good reasons to start looking elsewhere. Do other eBay members notice this change (for the worse) as well?All three areas of an eBay listing feed Cassini (eBay’s search engine). Step 3: Collate stats of competitors listings. – The “Cassini” Project. . Gigablast claimed to have ordered over 12 billion pages and received billions of inquiries each month. This can be a great way to reach more customers and increase sales. Getting on the first page of eBay is not an easy task. Gigablast has arranged search results for other companies such as Ixquick, Clusty, Zuula, Snap, Blingo, and Internet Archive. Menu eBay. Enero 4, 2021 · ESG And Cassini. eBay has its own internal search engine, Cassini, which helps customers find the most relevant items. Create an attractive, converting eBay store. Menu eBay. And time really isn’t on your side if this happens. Writing high-impact headings that are optimized for both humans AND algorithms is both an art and a craft that takes some time to master. Real-time Cassini application (eBay Search Engine) testing metrics: Queries Per Second (qps) and Latency captured during a Cassini benchmark regression testing run in our lab Real-time Cloud application testing using SpecJBB benchmark: Critical jOPS & Max jOPS captured during regression testing run in our lab Tip 1: Understand why eBay SEO relies on ranking in searches. Fri Jul 31 04:07:15 2015. Around 90% of. Summary; Recently Viewed. eBay has its own search engine called Cassini, which prioritises showing products with the highest conversion rates. januar 2021. The eBay search engine Cassini explained. 1 - 4; Buystealthaccounts came into the eBay stealth account, aged eBay account, aged PayPal account selling marketplace, as we noticed many of the eBay sellers daily gone with severe problems of eBay suspension or eBay restrictions thereby we came with a solution to buy eBay account for sale and buy aged eBay account for sale and. ” Apparently, it’s not just a tweak of existing algorithms,. Think about what you would search for when looking for an item on eBay e. Entering text into the input field will update the search result. Little information is available on Cassini, because eBay tends not to release it. Williams' eBay project is a complete rewrite of the piece of software that's been hardwired into eBay's annual $9. Google wants you to provide the info or entertainment their users seek; a good Amazon SEO strategy is about selling to everyone who clicks through; Cassini focuses on. Item description. Cassini factors three main items in its algorithm. eBay’s search engine utilizes keywords when deciding which product listing should. Cassini, eBay’s search engine, is at the very heart of a seller’s success, and most of those talking about it online simply don’t understand it. Enter your items name, eg. We are all familiar with Google SEO but with eBay SEO some of the rules are different. Various return policies also affect the ranking of results within the search engine. 2. How Does eBay’s Search Engine Work? Cassini isn’t quite like Google because eBay users are often coming to buy rather than browse. The architecture of a large-scale search engine is dependent on the. . Now eBay believes it's found its way. STR is the percentage of the inventory sold out of the total inventory in the stock. You'll see a list of "One-click search engines" here. As you’ll read in my The Complete Guide to Cassini – The eBay Search Engine tutorial, lower sales conversions mean lower placement in eBay search results. The process of search engine optimization can be applied to any listing (and to a lesser degree, any eBay store as a whole). The first thing that we want to go through before we go to the 15 tips that we created for you is that eBay’s search algorithm is a hidden monster. (NASDAQ:NASDAQ:EBAY). “Item Specifics are important - they help the ebay search engine find your products and help Google, Yahoo and other search engines classify your products for inclusion in their search engines. Just another fine example of why Ebay's corporate moniker is spelled "eBay" in order to highlight that Ebay hires the B-team. Baidu. If you scroll down any eBay listing, approximately a third of theway down on the right hand side, you’ll see the 12 digit eBay listing number. 15 Me gusta. Google wants you to provide the info or entertainment their users seek; a good Amazon SEO strategy is about selling to everyone who clicks through; Cassini focuses. “This is the final chapter of an amazing mission, but it’s also a new beginning,” said Thomas Zurbuchen, associate administrator. I researched Cassini and SEO and from what I can see, if I offer free shipping, start my items very low with no reserve and use a 30 day return policy ( with a smile) I jus. Cassini: eBay Search Engine Optimisation. eBay SEO (Search Engine Optimization) is the art & science of getting your product listings to the top of the eBay search engine – Cassini. So now that you know how eBay’s Cassini search engine works, you now have the leverage you need to improve your rankings in. . 3. Let Fragrantica's unbiased algorithm calculate it for you based on millions of user votes. I first came across Cassini about 2 years ago and thought, “Yeah! Yeah! Yeah! Another tweak…moving right along. One of the core values that influences eBay’s search engine Cassini is the relevance of a listing. #1. e.